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CCPA Consumer Privacy Notice Traeger Pellet Grills LLC

Overview

The following table lists the categories of information and specific pieces of information Traeger Pellet Grills LLC (“Traeger”) collects about you. The table also explains the business purpose for collecting information about you, the sources from which Traeger gathers that information, and the third parties with whom Traeger disclosed that information.


Personal Identifiers

Specific Pieces of Information

The personal identifiers include full name, email address, phone number, physical address, mailing address, date of birth, and social media handles.

Business Purpose(s) for Using Personal Information

  • Auditing related to a current interaction with the consumer and concurrent transactions
  • Protecting against malicious or illegal activity and prosecuting those responsible
  • Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider

Commercial Purpose for Using Personal Information

Traeger uses the personal identifiers to process orders and transactions, respond to requests, personalize the customer's experience, provide information about products and services, administer promotional activities, provide product upgrades and updates, and create and derive insights.

Sources from Which Traeger Collected Information

The personal identifiers are collected from Traeger's customers and consumers.

Categories of third Parties to Whom Traeger Sold Personal Information

Traeger does not sell the personal identifiers to third parties.

Categories of third Parties with Whom Traeger Disclosed Personal Information

Traeger may share the personal identifiers with its marketing partners, payment processors, SaaS providers, cloud storage providers, shipping providers, customer service providers, and e-commerce platforms.


Commercial Information

Specific Pieces of Information

The commercial information includes purchase history, order information, repair and warranty information, grill number and UUID, cook data (including cook time, temperature, and grill errors), recipe interactions, reviews, user preferences, customer service communications, group affiliations (military, first responder, veteran, etc.), and payment information.

Business Purpose(s) for Using Personal Information

  • Auditing related to a current interaction with the consumer and concurrent transactions
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned or manufactured by the business
  • Undertaking internal research for technological development and demonstration
  • Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider
  • Short-term transient use - provided the personal information that is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction
  • Debugging to identify and repair errors that impair existing intended functionality
  • Protecting against malicious or illegal activity and prosecuting those responsible
  • Detecting security incidents

Commercial Purpose for Using Personal Information

Traeger uses the commercial information to process orders and transactions, respond to requests, personalize the customer's experience, provide information about products and services, administer promotional activities, troubleshoot issues, provide warranty services, provide product upgrades and updates, create, and derive insights, monitor the performance and stability of products, and develop new products and services.

Sources from Which Traeger Collected Information

The commercial information is collected from Traeger's customers and consumers.

Categories of third Parties to Whom Traeger Sold Personal Information

Traeger does not sell the commercial information to third parties.

Categories of third Parties with Whom Traeger Disclosed Personal Information

Traeger may share the commercial information with its marketing partners, payment processors, SaaS providers, cloud storage providers, customer service providers, e-commerce platforms, and internet service providers.


Geolocation Data

Specific Pieces of Information

IP address and precise geo-location.

Business Purpose(s) for Using Personal Information

  • Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider
  • Undertaking internal research for technological development and demonstration

Commercial Purpose for Using Personal Information

Traeger uses the geolocation data to personalize the customer's experience, administer promotional activities, improve its websites/apps, and troubleshoot issues.

Sources from Which Traeger Collected Information

The geolocation data is collected from Traeger's customers and consumers.

Categories of third Parties to Whom Traeger Sold Personal Information

Traeger does not sell the geolocation data to third parties.

Categories of third Parties with Whom Traeger Disclosed Personal Information

Traeger may share the geolocation data with its marketing partners, SaaS providers, cloud storage providers and internet providers.


Internet Data

Specific Pieces of Information

The internet data includes IP address, device ID, browser type, domain name, browsing history, operating system, website interactions, Cookies, and referring website addresses.

Business Purpose(s) for Using Personal Information

  • Auditing related to a current interaction with the consumer and concurrent transactions
  • Detecting security incidents
  • Protecting against malicious or illegal activity and prosecuting those responsible
  • Debugging to identify and repair errors that impair existing intended functionality
  • Short-term transient use - provided the personal information that is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction
  • Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider
  • Undertaking internal research for technological development and demonstration

Commercial Purpose for Using Personal Information

Traeger uses the internet data to process orders and transactions, respond to requests, personalize the customer's experience, administer promotional activities, improve its websites/apps, and troubleshoot issues.

Sources from Which Traeger Collected Information

The internet data is collected from users of Traeger’s websites and applications.

Categories of third Parties to Whom Traeger Sold

Traeger does not sell the internet data to third parties.

Categories of third Parties with Whom Traeger Disclosed Personal Information

Traeger may share the internet data with its marketing partners, payment processors, SaaS providers, cloud storage providers, e-commerce platforms, internet providers, and web analytics providers.


Inferences

Specific Pieces of Information

The inference data includes information regarding customers or consumers' recipe and marketing preferences, social network profiles and inferences from those profiles.

Business Purpose(s) for Using Personal Information

  • Undertaking internal research for technological development and demonstration
  • Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider

Commercial Purpose for Using Personal Information

Traeger uses the inference data to personalize the customer's experience, provide information about products and services, create, and derive insights, and develop new products and services.

Sources from Which Traeger Collected Information

The inference data is collected from Traeger's customers and consumers.

Categories of third Parties to Whom Traeger Sold Personal Information

Traeger does not sell the inference data to third parties.

Categories of third Parties with Whom Traeger Disclosed Personal Information

Traeger may share the inference data with its marketing partners, SaaS providers, cloud storage providers, e-commerce platforms, and internet service providers.


Notice of Financial Incentive

The following table summarizes the financial incentive or price, or service difference offered in connection with the personal information we gather from you.

Name of Product or Service Utilizing a Financial Incentive or Price or Service Difference

Traeger Swag and Sweepstakes Programs.

Categories of Information

Personal identifiers, contact information, and commercial information.

Summary of Financial Incentives

We may offer rewards in exchange for your participation in our marketing promotions including our grill registration/ WiFIRE® connectivity programs, sweepstakes contests, social media campaigns, or similar programs.

Price or Service Difference

Participants of Traeger’s Swag and Sweepstakes Programs may receive exclusive Traeger swag such as stickers, flags, hats, partner promotional items, and contest entries for other sweepstakes cash and prizes.

Description of the Terms of the Financial Incentive If Applicable

Traeger Swag and Sweepstakes Programs are subject to each promotion’s specific terms and conditions provided at the time of entry/participation.

Explanation Of How The Financial Incentive Or Price Or Service Difference Is Reasonably Related To The Value Of The Consumer’s Data

While Traeger does not assign a monetary value to the data that we collect, based on our reasonable estimate, the value received from our financial Incentive programs is reasonably equal to or greater than the value Traeger receives from the use of the personal information collected from participants.

Explanation Of Why The Financial Incentive, Or Price Or Service Difference Is Permitted Under The CCPA

Participants can opt-out of Traeger’s financial incentive programs by making a privacy request through our privacy portal at https://www.traeger.com/privacy-policy.


Your rights with regard to the data we collect

As a Consumer in California, you have the right to discover, delete, and opt-out of how we process your Personal Data under certain circumstances. These rights include the ability to discover the Personal Data we have in our information and communications systems concerning you, the ability to request that we delete your Personal Data, and the ability to opt-out of the sale or sharing of your Personal Data to third parties or use of your Personal Data as part of Traeger’s financial incentive programs.

We are required to respond to any of your requests to exercise these above Data Subject rights within 45 days. Should we be unable to comply within 45 days, we will contact you anyway and let you know of any delay.


Exercising Your Rights

If you want to exercise your rights, you may contact us or our Privacy Point of Contact at:

Organization

Traeger Pellet Grills LLC

Address: 533 South 400 West Salt Lake City, UT 84101

Phone: 1-800-872-3437

Email: privacy@traeger.com

Privacy Point of Contact

Carley Herrick

Address: 1215 East Wilmington Ave, Suite 200 Salt Lake City, UT 84106

Phone: 1-800-872-3437

Email: privacy@traeger.com

The Privacy Point of Contact listed above, as well as employees who work with the Privacy Point of Contact, have received training to help you exercise your rights under the California Consumer Privacy Act.


Contacting Authorities

If you would like to lodge a complaint against us, you may contact your local authority. If you have trouble locating an authority, please contact Traeger’s Privacy Point of Contact, Carley Herrick, at the contact information above and she will help you.


Changes to Our Privacy Statement

We keep this privacy notice under regular review and will place any updates on our website. This privacy notice was last updated on 06/15/2023.